WHAT WE DO
Asia is changing. A growing, empowered middle class is disrupting the way governments work, forcing companies to rapidly transform their narrative and strategy.
Only AkarAsia combines world-class knowledge of public policy and government affairs with sophisticated networks in digital and traditional media to create bottom-up, inside-out, cross-cutting solutions that help companies win in Asia.
We read the roots to help you grow.
GOVERNMENT
AKARASIA
PEOPLE
We want companies to understand Asia better so they can invest, innovate and help Asia evolve. We understand Asia, its people, its media and new media development and technology. We use that knowledge to help our clients develop winning strategies across Asia. We believe that good businesses who are well informed and aligned have the power to transform Asia for the better.
ERNIE BOWER
SOLUTIONS FOR GOVERNMENT AFFAIRS,
MEDIA RELATIONS AND MARKETING TEAMS
AKAR SENTIMENT BENCHMARKING AND INDEXING
We'll tell you what Asia thinks.
Using our proprietary social media and big data intelligence and analytics platform, we will develop comprehensive reporting which will document and analyze country-specific and/or target audience-specific perceptions of your brand, product, service offering or a specific topic. We will use the data collected to identify distinct personae driving dialogue around and perceptions of your brand. With target personae defined, we will recommend a range of activities to alter or amplify those perceptions.
AKAR SENTIMENT TRACKING
We’ll show you how Asia’s thinking is changing.
Using the Akar Index, we will track and analyze how perceptions among your most influential target segments, groups and personae are trending and will provide specific recommendations for responding to and affecting these trends.
AKAR SENTIMENT ACTIVATION
We’ll turn Asia's perceptions into measurable actions.
Having identified target segments, influencer groups and key personae, we will craft a customized advocacy, engagement and activation plan. These efforts may include:
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SCENARIOS
Early Warning System for Major Beverage Company
Challenge: A major beverage company gets hit with yet another sudden government regulation in a major South Asian market and wants to get ahead of such developments in the region before they occur.
Solution: AA helps construct an early warning system for the company – a region-wide, real-time, customized audience center for South Asia that can help detect sentiment shifts among key elite and public groups that can influence policy outcomes and avoid triggering government regulations.
Granular Stakeholder Mapping for Energy Giant’s Contract Negotiations
Challenge: An energy giant is facing challenges in contract renewal negotiations with the government in a major Southeast Asian market.
Solution: AkarAsia enhances an energy giant’s stakeholder engagement and messaging in contract renewal negotiations with the government. By conducting granular stakeholder identification and mapping by providing insights and intelligence on groups and key influencers, including tracking sentiment, we strengthen stakeholder engagement.
Narrative Alignment for Top Consumer Packaged Goods Firm
Challenge: A top consumer packaged goods company is facing licensing renewal difficulties with a Southeast Asian government in a key market.
Solution: AkarAsia helps the company determine key narratives engage and, where necessary, activate stakeholder groups to battle the ongoing license renewal issue and help the company’s engagement.
LEADERSHIP
ERNIE BOWER
Co-Chairman and
Chief Executive Officer
ebower@akarasia.com
Ernie's contribution to AkarAsia includes his well-established track record for building successful companies and his relationships across the business, policy and media sectors. An expert on Asian business, economics and geopolitics, he has created some of the key institutions that drive engagement in Asia, including advisory company BowerGroupAsia, a chair for Southeast Asia Studies at the Center for Strategic & International Studies and the US-ASEAN Business Council. Ernie honed a penchant for breaking facial bones playing rugby at Colgate University and then refined those rougher instincts studying Chinese at Middlebury College. His passion for Asia is only surpassed by his love of family.
JAY BOWER
Co-Chairman
jbower@akarasia.com
Jay has helped some of the biggest brands and organizations in the world develop and implement winning digital campaigns. He has experienced firsthand the transformative power of social media, big (and small) data, uncommon creativity, highly relevant content and enabling technology. He believes that success in Asia’s diverse markets will be enjoyed by those organizations that most nimbly respond to the rapid convergence of culture, policy, economics and technology.
His graduate studies (at NYU’s Stern and Harvard Business School) were concentrated in international business, marketing and e-commerce. He is a proud father of three, lucky husband of Sarah and objectively the finest platform tennis player at AkarAsia.
PRASHANTH PARAMESWARAN
Vice President, Strategy & Content
pparam@akarasia.com
Prashanth oversees business strategy and content development for AkarAsia. Raised in Malaysia, Singapore and the Philippines, he has since been reading the roots in Asia for some of the world’s leading think tanks and media outlets, including the Center for Strategic and International Studies and The Diplomat Magazine. Prashanth has also helped leading think tanks, companies and governments understand the changing geopolitical and business landscape in the region as well as the United States, ensuring they see both the forest and the trees. His education is grounded in the study of the intersection between international business and international relations. He holds a PhD and MA from the Fletcher School of Law and Diplomacy at Tufts University and a bachelor's degree from the University of Virginia. Prashanth spends much of his free time managing English football teams virtually and branching out (or trying to do so) beyond Indian and Chinese cuisine in the kitchen.
CHARLES BOWER
Vice President, Markets & Engagement
cbower@akarasia.com
Charlie is a government and public affairs practitioner with a strong background working with global companies on a range of sensitive issues in key markets. He leads AkarAsia’s business development and client relations, and will integrate with your team to develop a comprehensive understanding of your needs and objectives. He believes that with the right tools, companies can work together with the people of Asia to shape policies that will Move Asia forward.
Charlie graduated with honors in History and Political Science from the University of Colorado Boulder, where he focused on South Asian history and international relations. An avid snowboarder and outdoorsman, he feels most at home in the mountains.
YANICHNAT “OOM” CHALERMTIARANA
Senior Advisor
oom@akarasia.com
Yanichnat joined AkarAsia with a strong background on policy and strategic communications. As a regional managing director for a leading global consulting company, she led the team across Southeast Asia to advise clients on market entry and investment, issue management, policy development as well as community and third-party engagement. She helped clients to understand practices and changes in Southeast Asian countries in order to become strategically successful in their goals.
Yanichnat has worked in the public sector, private sector and non-government organizations both at the regional and global level. She was a Starr Foundation Fellowship Recipient at the Paul H. Nitze School of Advanced International Studies (SAIS) at Johns Hopkins University, where she received her master’s degree in Southeast Asian studies and international economics. She enjoys balancing her passion to help clients with traveling and spending quality time with her family.
JEFF GENOTA
Manager of Research
jgenota@akarasia.com
Jeff leads the research and analytics work of AkarAsia with the goal of equipping clients with the tools to advance in Asia’s dynamic markets. His career has taken him from helping renowned scientists transfer innovative know-how properly, to advising global companies big and small in mitigating risks and capturing opportunities in the Asia-Pacific region and beyond.
Jeff grew up on both sides of the Pacific between Los Angeles and Manila before coming to Washington, DC. He received his graduate and undergraduate degrees from Georgetown University and James Madison University, respectively. He can be found cycling around the city or dreaming of a pilot career, but more likely with good company and a good meal contemplating startup ideas.
ALDWIN YUSGIANTORO
Senior Analyst
ayusgiantoro@akarasia.com
Aldwin is a senior analyst for AkarAsia. He works directly with the intelligence platform, identifying trends, opportunities, and risk arising from online activity around AkarAsia’s clients across the Asia-Pacific. He also plays a role in advising senior management on new product development. Prior to this role, Aldwin was AkarAsia’s content and analytics researcher. A Jakarta native who has also lived in Singapore, Aldwin maintains deep networks in the Asian public and private sector, both in the region and in Washington.
Aldwin recently graduated with a master’s degree in International Development Studies at George Washington University’s Elliott School of International Affairs, specializing in private sector development. He received his B.A. in International Affairs from the University of Colorado at Boulder, focusing on Southeast Asian politics and economy. A coffee enthusiast and avid traveler, you can expect to find Aldwin at a local cafe planning his next travel destination.
Job Description – Thailand Analyst
AkarAsia, Inc. (AkarAsia), a digital intelligence, engagement, and activation firm, seeks a Thailand analyst based in Bangkok to assist the company with managing its existing work and fast-growing client base.
Position Responsibilities
- Provide research support and data analysis on key political, economic, and business issues.
- Prepare and edit presentations, reports, and other materials for clients.
- Assist with the generation of content strategies and management of client campaigns online.
- Support work of AkarAsia research and broader client services as needed.
- Assist with data inputting, social media management, and administrative tasks as required.
Job Requirements
- Specific knowledge and experience with the Asia-Pacific, including Thailand.
- Knowledge and experience with aspects of international business and technology, including social media.
- Experience with interfacing with clients at multinational organizations.
- Experience building and driving social media campaigns is preferred.
- Consulting or agency experience is preferred
- Computer competence with Word, Excel, Powerpoint, Outlook. Data science experience, including in programs such as SQL, R, and Python will be an advantage.
- Written and spoken fluency in Thai and English.
- Authorization to work in Thailand.
Applicants should send a cover letter, CV/resume and relevant analytic writing sample, as well as any other materials (such as a social media portfolio) to the AkarAsia team at careers@akarasia.com.
F.A.Q.
WHERE WE WORK
AkarAsia works across the IndoPacific region, from India east through South and Southeast Asia, including Australia and New Zealand, and north through East Asia to Japan. We work in the following countries: India, Bangladesh, Sri Lanka, Pakistan, Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, China, Japan, South Korea, Taiwan, Australia and New Zealand.
© Copyright by AkarAsia 2017. All rights reserved.